Navigate Green Innovation and Craft Your Knowledge Niche
Landscape Toolkit Impact Start-Up Toolbox Sustainability Dive

Navigate Green Innovation and Craft Your Knowledge Niche

Irsyad Ramthan
Yong En
Gao Yiming
Irsyad Ramthan, Yong En, Gao Yiming

Photo by Andrew Neel on Unsplash

When you look up the word "landscape" in the dictionary, it generally refers to the visible features of an area of land, its landforms, and how they integrate with natural or man-made features. People admire landscapes for its beauty and the sense of clarity that it gives you just by looking at how comprehensive it is.

The word has also often been adopted by businesses and researchers to refer to their efforts to map out relevant information to their areas of expertise. They are produced for a variety of reasons:

  • To provide those in senior positions with a clear overview of the players and forces that affects their organizations
  • To highlight emerging trends and important developments in policy, technology, capital movements, or society
  • To identify gaps that can be filled by a new organization or initiative
  • To create "thought leadership" for the organization publishing the landscape.

At Interseed, we believe strongly in the importance of landscapes as a key part of driving Green Innovation.

With our mission to help founders and talents grow their impact, we realise that it is possible for a community of builders, entrepreneurs, researchers and writers from different backgrounds to support one another. We believe that the work of envisioning and building the future can be made stronger with a solid foundation of good, synthesised information that are often hidden or away from the public eye.

Empowering You To Build Your Knowledge Niche

At the same time, we know that there are many in the community who desire to craft their niche expertise in the sustainability space. The same way that organizations create detailed and comprehensive reports to demonstrate their expertise in different areas of sustainability and Green Innovation, we believe that individuals can and should be afforded the opportunity to create and publish their own observations on the history and current state of Green Innovation.

Creating relevant bite-sized landscapes that they can call their own is the first step in creating a strong, cooperative community that can identify challenges, create opportunities, and eventually make an impact.

We want you to get started, and made some templates to get you started on your own journey to map out the past, present, and future of Green Innovation!

Technological Developments: Understanding the intention of technologies being developed, the progress of developing said technology, and the potential impact of deploying the technology into society.

Social Movements: Understanding the factors that have led to the formation of ground-up social movements, the current stage of life (emergence, coalescence, formalization, decline) of said movement, and the impact of the movement.

Policies: Identifying the scale of the policy intervention (single agency level, single ministry/department level, whole of national government level, or multi-government), the intention behind the policy (push, pull, or lift), and the intended impact of introducing the policy.

Business Decisions: Understanding capital flows from a single small-medium enterprise (SME) to the largest multinational conglomerates (MNCs), and where they are investing their resources (product innovation, process innovation, branding innovation, business model innovation).

Interseed's Green Innovation Toolkit

With rapidly evolving sector commentaries and opinions going around, swimming in this sea of information can be overwhelming and disorienting even for professionals in the field, let alone those just beginning to find their niche.

How do we, then, know how to think critically and objectively among the sea of information and opinions? Unfortunately, there is rarely a straightforward answer on whether an innovation or initiative is the best course of action in advancing green outcomes while balancing other factors.

However, we at Interseed believe in walking alongside you in this journey.

There are often many pitfalls and opportunities that are hidden behind what is being presented at face value. To gain a greater sense of clarity in this, we have to start by asking the right questions – for it is the only way we are going to find better answers to how well the solutions presented addresses the problems we seek to solve.

So, we developed our own series called the Innovation and Landscape Toolkits, where we hope to tease your minds a little by drawing different perspectives and discussion questions on interesting developments. Our hope is for you to have a jumping-off point to launch yourselves deeply into the many facets of Green Innovation.

Each of our articles will include the following:

  1. Innovation Brief
  2. Market Brief
  3. What the Innovation Means For Us
  4. Innovation Resource Clippings

With some iterations on looking through different viewpoints, asking questions around these developments from different angles and exploring some frameworks to evaluate innovations and solutions by, we can hopefully all become better question-askers which will let us better navigate the sea of information with Critical Questions, Critical Answers, and Critical Solutions.

This way, we all stand a better chance in finding the best solutions that drive the most effective impacts.

Interested to find a platform to carve your own sustainability niche? Email us at!

Join the conversation.