IFIXIT: Democratizing Repair with Tools and Community
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IFIXIT: Democratizing Repair with Tools and Community

Irsyad Ramthan
Irsyad Ramthan

Photo by Pim Chu on Unsplash

🔍 Problem:

Consumer electronics are hard to repair due to lack of access to proper tools and repair manuals

💡 Solution:

To teach everybody how to fix everything by empowering electronic device repair at scale with tools and advocating for right to repair laws

✅ Company’s Edge

Customer Relationships:

IFIXIT has been reliably helping consumers in a pinch to salvage their electronics and thus garnered goodwill over the years which makes their brand indispensable to them due to this intangible value.

Channels:

Leveraging on Popular Brands: IFIXIT's repair guides provide information for repairs, and creates search engine visibility to IFIXIT as their brand is tied to a wide variety of popular consumer electronics.

Eco-Social Benefits:

Due to the scale and responsiveness of the community, repair guides for ventilators were able to be published, and emergency repairs could be conducted for front line ventilators!

🤼Competitors

  • The Home Depot
  • iMyfone
  • Direct Fix
  • eTech Parts
  • Cellairis

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